SEO summary
Optimising a site has changed over the years, but the basic principles are the same. You want a site that lists well on search engines and more recently, generative AI. Some questions to start with: What content do you want you site to list for? In both AI and Google. Locally or globally? What social platforms do your users use? These...
Have your organic search rankings dropped
This is historic legacy content, left in case it is of use to someone. We prefer to mark old content as deprecated. Introduction: the state of SEO in 2012 Google is still one of the largest search engines for most sites, accounting for a large percentage of potential traffic; enough to make or break a business. Why is it that when...
Know your links
This is historic legacy content, left in case it is of use to someone. We prefer to mark old content as deprecated. If the above is the case for your site, I would recommend that you read Have your organic search rankings dropped immediately, as you need to know sooner rather than later where your links are coming from. How...
Social Media
I learn't this lesson the hard way nearly ten years ago when we first built the nutricherry site, we spent all our effort building a site that looked great, spending countless hours on user testing, to ensure the site worked properly. We did all this only to find we had not worked out who was going to visit the site, and...
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